Attio CRM 2026: pricing, AI, limits vs Standards

Attio CRM costs $0 on its Free plan for up to three seats, $35 per user per month on Plus and $79 on Pro when billed annually, according to the Attio pricing page read on 26 October 2026. Billed monthly, the same seats cost $44 on Plus and $99 on Pro, and Enterprise is priced on request.

Plus stops at ten seats, so a growing firm moves to Pro. Each plan includes credits for Ask Attio, AI agents and workflows, and extra workspace credits cost $70 a month for 5,000 billed annually, or $85 billed monthly. Attio offers a 14-day trial of Pro, and its pricing page offered up to 80% off to eligible startups in October 2026. The Stacksync and TechRadar reviews still online in October 2026, and the llms.txt file Attio publishes for AI tools, show $29 and $69 billed annually: the pricing page is the current source. Over twelve months at those list prices, a team of five pays:

Standards does not publish its prices yet. It charges per person per month, with the guided setup included, and an engineer gives you the figure on the first call.

Attio asks before its chat assistant changes your data, while a Standards conversation runs by default in Auto mode, where the agent applies edits without asking you. Attio's help center says Ask Attio, available on all plans, can "create or update records, create tasks, and draft emails", and that "All suggested changes require your approval before being applied." It cannot send an email without your approval either. Attio's workflow agents research and return text, and a separate "Update record" block that you place in the workflow writes it to the record on each run. Standards agents read your clients' documents and write to their records with the permissions of the colleague they act for. In Manual mode, a Standards agent "Asks for your approval before each change to your data." In Auto mode, deletions and outward sends, such as an email, still wait for a person by default. If you want every AI edit checked by default, Attio's chat does that out of the box; in Standards, each person sets their "Default work mode" to Manual.

Attio holds a client file as a person, company or deal record, with custom objects from its Pro plan and files linked from cloud storage. Standards holds it in objects you define, each record with its own drive of documents that agents read. Attio's plans page on 26 October 2026 adds formula attributes on Pro: Plus offers three extra standard objects on top of People and Companies, and Pro allows up to twelve objects, standard and custom combined. Files reach an Attio record through links to Dropbox, Google Drive, Box or OneDrive, which each member connects, alongside file storage of 50 GB on Free and Plus and unlimited on Pro and Enterprise. A Standards object can be a household or a contract, and a relation between two records can carry a role or a share. Document fields carry the properties you declare, such as a type and an expiry date, and an agent copies what it reads in a PDF or a scan into the record.

A Standards agent can open your providers' extranets in a hosted browser, from a profile you signed in to yourself.

Standards suits a firm of ten people or more whose work lives in client files: households, companies, contracts and the documents behind them. It fits a firm that wants agents to read those documents and update the records, in an Auto or Manual approval mode chosen for each conversation, and whose records must be stored in France or on its own servers. Standards is the better choice when:

• your clients are households, companies and estates, linked to each other with roles and shares;

• each client file must hold its documents, with the properties you declare such as a type and an expiry date, read by agents;

• you want a person to approve every deletion and every email an agent sends, by default;

• your records and documents must be stored in France, on a dedicated instance, or on your own infrastructure.

The other Standards comparisons apply the same criteria to HubSpot, Wealthbox and other tools, and the developer pages cover the Standards API, SDK and MCP server.

You move from Attio to Standards with Standards engineers, and the setup is included in the subscription. On a 30-minute call, an engineer goes through your Attio workspace with you and says which of your tools Standards would replace and which you should keep beside it. Self-serve sign-up is not open yet, so new firms join a waitlist and set up their workspace with the engineers.